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Welcome to my Blog!

You are currently browsing through my Digital Marketing Blog in Asturias.

First of all as you probably know by now, my name is Elsa and I am a Digital Marketer, Designer and a project manager. Yeah all of that. Busy girl!

Here I will share with you some of my professional findings and thoughts if you are willing to read through! :)

My experience with Digital Marketing:

My digital journey started during an MA in Curatorial Practice over six years ago. Here I was introduced to content curation as well as Social Media as a Marketing tool. I was a newy, so naive I though Social Media was a mere tool to make friends. Oh dear!

Anyway, my biggest challenge was yet to come: I met Mr Google face to face during my first marketing role. It was a difficult relationship at first, but we are good friends now ;).

As a result I currently work as Head of Marketing facing issues such as the ones I will be describing in my blog. Because as you probably know by now, Digital Marketing is a never ending learning process.

So, what will you find in this Blog then?

First of all, I will write articles about my own experiences dealing with SEO, SEM, Analytics, Email Marketing, Social media, etc. Second, you will get my humble opinion and tips on such topics, and third a helping hand.

… What? Why would I write this Blog?

Let’s face it: New technologies can be an utter nightmare, mainly because of the number of steps one has to follow up in order to achieve something. Then once you think you finally got it =D, here comes an unsuspecting update and you’re back to square one.

I write this maily because I found myself in your position when I was dipping my toes in Digital Marketing in Asturias. I was very lost then, and really appreciated the advice I found in blogs like this, hence now I am simply returning the favor!