ART MADRID 2017

ART MADRID 2017 proposal 3D model

When making 3D exhibition plan including sculptures and more so if we consider the case of an art fair, I believe the best manner in which we can be fair to an artwork is by inserting a box with the real measurements and inserting a picture (2D) provided by the actual artist, because by creating a 3D model of a sculpture, it will never look the same as the real sculpture and can be damaging.

 

This 44square meters booth homed the work of nine different artists. And as frequently happens at installing some last minute issues, made us have to change the display quite a bit. Nonetheless the 3D plan was our savior, as prior to the fair we knew the possible location of most artworks.